Adapt or become Irrelevant: Scientists urged to become Influencers as AI alters the fabric of scientific communication

Continuing from the discussion on January 25 about the post titled "AI has radically changed the core university business, shifting focus from teaching and publications to “assessment, curation, and mentoring"  it is noteworthy that a recent entry on the "Perceiving Systems Blog" delves into the theme of "Scientific communication in the age of influencers."

Authored by a pioneering Computer Vision group at the Max Planck Institute for Intelligent Systems in Tübingen, Germany, this blog post weaves historical parallels, such as the contrasting experiences of Newton and Leibniz, to emphasize the timeless significance of effective communication in the realm of science. The post navigates the transformative landscape of technology-driven platforms, marking a substantial shift in the dissemination of scientific knowledge. It underscores the pivotal role played by social media in constructing and enhancing the scientific reputation of researchers. The post highlights the urgent need for scientists to proactively advocate for their research endeavors, illuminating the discernible shift from traditional editorial avenues: 

"...Science communication changes over time and scientists have to adapt or become irrelevant. One can’t assume that great work will be magically recognized. Science has always involved “promotion” in one form or another. Newton lost the PR battle to Leibniz because Leibniz understood better that science requires communication... The medium of scientific communication has changed....Communication is now mediated by technology (algorithms and platforms) rather than editors and journals...A paper rarely changes the world...A paper does not create a new field. To change a field or create a new one, you have to bring people along with you.."